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Small Business Lead Generation Agency

Build a traffic engine that helps business growth take-off

For many small business owners, attracting the right type of visitor to your website is a key component in building a growth system that can operate on auto-pilot.

Our small business lead generation services focus on building a comprehensive digital (and sometimes offline) marketing strategy designed to skyrocket website traffic and increase the number of leads and potential customers for your business.

Content can help rocket your website traffic

What is Lead Generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. It’s also a way of nurturing leads through the customer lifecycle towards becoming a customer.

Lead Generation starts by attracting visitors to your website, with the ultimate goal of turning strangers into leads and potential customers. We do this through a range of channels, strategies and tactics, all of which will be tailored to suit your business and situation perfectly. Broadly speaking, Lead Generation includes the following:

Social Media & PPC Advertising

Search Engine Optimisation

Blogging & Content Marketing

Lead Magnets & Content

Recommended Reading: The Beginner's Guide to Lead Generation for Small Business

How Can Lead Generation Help Your Business?

> Help attract new visitors to your website and find your business online

> Build a pipeline of leads for your sales team

> Add potential customers to your database for use in email marketing

> Gather intelligence on your customers by tracking trends and data

> Help turn strangers into customers

Who Should be Focusing on Lead Generation?

Businesses don't grow unless you can connect with potential customers.

If your audience can't find you online, you're going to struggle to attract new customers and grow revenue.

With this in mind, Lead Generation should be a primary focus for all business owners and marketing teams. If you can't attract enough of the right visitor to your website, you'll struggle to bring in new customers and grow revenue.

If you're a B2B company, you'll want to focus on Lead Generation so that your sales team has a consistent pipeline of businesses to reach out to.

If you're a B2C company, Lead Generation will help drive website traffic and online sales by ensuring you are visible and active wherever your customers are - social media, search engines and more.

What Does the Lead Generation Process Look Like?

The Latest Lead Generation Blogs

10 Epic Lead Generation Trends for Small Businesses in 2021

Brock Ashton February 16, 2021

Lead generation

In 2021, the number one challenge for marketers is how to generate more, high quality leads.  In HubSpot's annual State of Inbound report, 61% of respondants said lead generation is their biggest chal...

How to Create a Lead Generation Strategy

You can’t run a business without attracting potential customers and finding a way to continue the conversation past their first interaction with you. Did you know that it takes an average of 8 interac...

Ready to Drive More Website Traffic? Looking to Generate More Leads?

Uncover the marketing tactics guaranteed to impact your bottom line.

Book a free initial discovery session to see how FocusHawk Digital can help grow your business