Small Business Lead Generation Agency
Build a traffic engine that helps business growth take-off
For many small business owners, attracting the right type of visitor to your website is a key component in building a growth system that can operate on auto-pilot.
Our small business lead generation services focus on building a comprehensive digital (and sometimes offline) marketing strategy designed to skyrocket website traffic and increase the number of leads and potential customers for your business.
What is Lead Generation?
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. It’s also a way of nurturing leads through the customer lifecycle towards becoming a customer.
Lead Generation starts by attracting visitors to your website, with the ultimate goal of turning strangers into leads and potential customers. We do this through a range of channels, strategies and tactics, all of which will be tailored to suit your business and situation perfectly. Broadly speaking, Lead Generation includes the following:
Social Media & PPC Advertising
Search Engine Optimisation
Blogging & Content Marketing
Lead Magnets & Content
How Can Lead Generation Help Your Business?
> Help attract new visitors to your website and find your business online
> Build a pipeline of leads for your sales team
> Add potential customers to your database for use in email marketing
> Gather intelligence on your customers by tracking trends and data
> Help turn strangers into customers
Who Should be Focusing on Lead Generation?
Businesses don't grow unless you can connect with potential customers.
If your audience can't find you online, you're going to struggle to attract new customers and grow revenue.
With this in mind, Lead Generation should be a primary focus for all business owners and marketing teams. If you can't attract enough of the right visitor to your website, you'll struggle to bring in new customers and grow revenue.
If you're a B2B company, you'll want to focus on Lead Generation so that your sales team has a consistent pipeline of businesses to reach out to.
If you're a B2C company, Lead Generation will help drive website traffic and online sales by ensuring you are visible and active wherever your customers are - social media, search engines and more.
What Does the Lead Generation Process Look Like?
Step 1. Identify
Firstly, find out where your audience spends their time online. Common examples include social media and YouTube.
Step 2. Connect
Next, create content that connects with them, such as a blog, social media posts or video content.
Step 3. Call To Action
Once visitors come across your content, a call-to-action directs them to take another action such as downloading a resource or subscribing to your newsletter. Place this CTA on your blog and webpages.
Step 4. Landing Page
Once your audience clicks your CTA, you'll need a landing page to host an additional offer, such as a resource or subscribe page, along with information about this offer.
Step 5. Form
Hosted on your landing page, you'll need a form to capture the appropriate details of visitors in exchange for your offer, thus turning them into leads.
Step 6. CRM
Finally, you'll want a robust CRM to host lead information and connect to other marketing software, such as email.
The Latest Lead Generation Blogs
In 2021, the number one challenge for marketers is how to generate more, high quality leads. In HubSpot's annual State of Inbound report, 61% of respondants said lead generation is their biggest chal...
You can’t run a business without attracting potential customers and finding a way to continue the conversation past their first interaction with you. Did you know that it takes an average of 8 interac...
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