Build a traffic engine that helps business growth take-off
For many small business owners, attracting the right type of visitor to your website is a key component in building a growth system that can operate on auto-pilot.
Our Lead Generation service focuses on building a comprehensive digital (and sometimes offline) marketing strategy designed to skyrocket website traffic and increase the number of leads and potential customers for your business.
What is Lead Generation?
Lead Generation starts by attracting visitors to your website, with the ultimate goal of turning strangers into leads and potential customers. We do this through a range of channels, strategies and tactics, all of which will be tailored to suit your business and situation perfectly. Broadly speaking, Lead Generation includes the following:
Social Media & PPC Advertising
Search Engine Optimisation
Blogging & Content Marketing
Lead Magnets & Content
What does the Lead Generation process look like?
A truly great Lead Generation strategy starts with a highly-tuned traffic engine - a unique combination of online sources such as SEO and social media, designed to attract visitors to your website.
Once on your website, the visitor clicks a call-to-action - a button or link designed to catch their attention and that encourages website visitors to take some sort of action.
From here, they'll be redirected to a landing page - a specifically built webpage that that is designed to capture lead information in exchange for a lead magnet.
Lead magnets are long-form content designed to help solve a problem your audience is facing, offered in exchange for personal and/or contact details.
Who should be focusing on Lead Generation?
Put simply, businesses don't grow unless you can connect with potential customers.
If your audience can't find you online, you're going to struggle to attract new customers and grow revenue.
With this in mind, Lead Generation should be a primary focus for all business owners and marketing teams. If you can't attract enough of the right visitor to your website, you'll struggle to bring in new customers and grow revenue.
If you're a B2B company, you'll want to focus on Lead Generation so that your sales team has a consistent pipeline of businesses to reach out to.
If you're a B2C company, Lead Generation will help drive website traffic and online sales by ensuring you are visible and active wherever your customers are - social media, search engines and more.
Ready to Drive More Website Traffic? Looking to Generate More Leads?
Uncover the marketing tactics guaranteed to impact your bottom line.