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Small Business Lead Generation Agency

Build a traffic engine that helps business growth take-off

For many small business owners, attracting the right type of visitor to your website is a key component in building a growth system that can operate on auto-pilot.

Our small business lead generation services focus on building a comprehensive digital (and sometimes offline) marketing strategy designed to skyrocket website traffic and increase the number of leads and potential customers for your business.

Content can help rocket your website traffic

What is Lead Generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. It’s also a way of nurturing leads through the customer lifecycle towards becoming a customer.

Recommended Reading: The Beginner's Guide to Lead Generation for Small Business

Lead Generation starts by attracting visitors to your website, with the ultimate goal of turning strangers into leads and potential customers. We do this through a range of channels, strategies and tactics, all of which will be tailored to suit your business and situation perfectly. Broadly speaking, Lead Generation includes the following:

Social Media & PPC Advertising

Search Engine Optimisation

Blogging & Content Marketing

Lead Magnets & Content

What does the Lead Generation process look like?

A truly great Lead Generation strategy starts with a highly-tuned traffic engine - a unique combination of online sources such as SEO and social media, designed to attract visitors to your website.

Once on your website, the visitor clicks a call-to-action - a button or link designed to catch their attention and that encourages website visitors to take some sort of action.

From here, they'll be redirected to a landing page - a specifically built webpage that that is designed to capture lead information in exchange for a lead magnet.

Lead magnets are long-form content designed to help solve a problem your audience is facing, offered in exchange for personal and/or contact details. 

What are the Benefits of Using a Lead Generation Strategy?

Simply put, you should use lead generation because it is a proven method for getting customers.

One of the best reasons for why you need to use lead generation is that it’s a deliberate attempt at achieving business goals. It’s a framework that is used to attract strangers and turn them into customers. It takes a lot of the guesswork out of marketing and sales.

It’s also useful for helping your sales team find prospects to speak to. Sales is, by it’s nature, time and labour intensive. Marketing can be done at scale and reach huge numbers of people.

Lead generation is a way to combine the scale of marketing with the personal touch of sales. As you qualify leads, specifically when they become SQLs, you can hand them over to your sales team for follow up. This helps them as it provides them with a warm lead to speak to, someone who already knows your business and has an established relationship that makes the sales process much easier.

Finally, it’s also a good way to gather intelligence on your leads and customers. The longer you use a lead generation strategy the more you’ll see trends emerge about who your perfect customers are, where they spend their time online, how long it takes them to make a purchase decision and much more valuable information that can be implemented by both marketing and sales.

Recommended Reading: How to Create a Lead Generation Strategy

Who should be focusing on Lead Generation?

Businesses don't grow unless you can connect with potential customers.

If your audience can't find you online, you're going to struggle to attract new customers and grow revenue.

With this in mind, Lead Generation should be a primary focus for all business owners and marketing teams. If you can't attract enough of the right visitor to your website, you'll struggle to bring in new customers and grow revenue.

If you're a B2B company, you'll want to focus on Lead Generation so that your sales team has a consistent pipeline of businesses to reach out to.

If you're a B2C company, Lead Generation will help drive website traffic and online sales by ensuring you are visible and active wherever your customers are - social media, search engines and more.

Ready to Drive More Website Traffic? Looking to Generate More Leads?

Uncover the marketing tactics guaranteed to impact your bottom line.

Book a free initial discovery session to see how FocusHawk Digital can help grow your business